Websites are digital platforms that give everyone a voice, from individuals to multi-billion dollar companies. Some websites sell products, others offer services, and some websites exist solely to provide personal insights. There are as many kinds of websites out there as there are people, however what sets a website apart from the rest is traffic.
Have a Visually Appealing Website
Before you can worry about increasing your organic traffic, you need to first focus on decreasing your website’s bounce rate. Bounce rate refers to the percentage of single page visitors. These visitors are empty numbers, as they haven’t spent any money or gone through your website whatsoever. You want have a visually appealing website so that real visitors who come across your website are inclined to take a second look. The internet exists in an attention market, and catching a reader’s attention is crucial.
Create and Produce Great Content
Once you have a visually stunning and responsive website up and running, you’ll need to work on your content. The content you create needs to be informative, valuable, and easy to digest. Focus on your grammar, your voice, and how easy it is to read your article. You want your articles to speak to your demographic audience and provide them with answers and insights that are valuable to them. These are the articles that will get shared and linked back to.
Increase Your SEO Ranking
If you don’t appear on the first page of Google’s search engine, then you don’t exist. The first result will receive 33% of organic traffic, the second result a lower 17%, and so on. The tenth result on the first Google page result only sees about 2% of the traffic on that keyword. Using Google Adwords is expensive, and it doesn’t ensure the click turns into a sale, making it an expensive marketing tool. That is why you need to use 180 Fusion SEO services, so that you can naturally rise in Google’s rankings and increase your organic traffic.
Use Social Media to Your Advantage
Social media is how you connect with your audience. It’s how you can create a dedicated and loyal community that you can speak directly to, share your content, and generate interest. Use social media to your advantage to increase organic traffic to your site, get your content shared, and even make more sales.
You don’t have to do everything alone. Instead of trying to carve out a piece of the internet on your own, collaborate. You can find similar bloggers and write guest posts for each other, or you can start a relationship with a social media influencer to help get your product out there. Relationships are important, and they’re how you’ll get more organic traffic to your site.
Increasing your organic traffic is how you get real readers to your site. These are the readers that engage with your content, share, and even buy your products or services. They are the real people that your website needs to thrive. Use these simple techniques to increase your audience and build a community the right way.