There are different ways in which you can set up a blog these days. To put it simple, you can choose between subdomains, subdirectories, completely separate domains, Blogger or Wordpress. If you do not know much about blogging, you will not know what choice is better suited for you. In order to help you out, let us take a look at the advantages and disadvantages of all options.
Most SEO specialists do not want to set up such a blog but we cannot deny the fact that there are some advantages that have to be taken into account. If you take a good approach, you can basically increase the SEO value of your root domain thanks to the constant content that is available in the subdirectory blog. For instance, on the main index page you can have a section that displays the latest posts on the blog or you can make references in the blog to the root domain.
The subdomain blog does take some degree of reputation from the root site. Such an approach is particularly useful in the event that you need to create a new SERP real estate property due to reputation management campaigns that have to be used as some negative reviews appeared online.
Separate Domain Blogs
In this case you do need a new hosting package in most situations and the initial expenses are definitely higher than with the other options. You need to conduct a good research and choose suitable hosting providers, especially when you need a dedicated bare metal server for high traffic blogs. Out of all the methods, this is the one with the best potential but it is also the one that you would work the most toward getting suitable results.
Blogger Or Wordpress.com Blogs
One of the most famous web design company in Belfast recommends you to use blogger or Wordpress.com blogs. This is definitely the easiest way in which you could build a blog but it can so easily backfire if you do not know how to do this properly.
As always, choosing is highly subjective but hopefully, the advantages and disadvantages mentioned below will make it easier for you. Let us know if you have ideas, suggestions or experience with any of the situations. Share your knowledge so that other visitors can choose properly.