Gone are the days when people had to leaf through large, dusty volumes of encyclopaedias, in order to find out a certain fact or nugget of information that they needed in some sphere of life, be it work or academics.
The popularisation and easy availability of internet access to the masses, has been highly beneficial, due to the fact that we have to expend much less time and energy in the search for information, that what we had to, in the past.
In order to aid this search process, there are many techniques that can be adopted by web content writers and webmasters so as to ensure that information is available at a quicker pace, and that their websites or web pages are satisfactorily customized to cater to the needs of different internet users.
One of the most popular techniques amongst these, is search engine optimization or seo. Developed and used by a small group of webmasters and content providers towards the late 1990s, this process rapidly gained momentum, and was officially named in the year 1997. The process entails that certain keywords or phrases are inserted strategically within the text or content of a website, blog post or web page, in order to enhance its visibility to the “crawlers” of the popular search engines.
This in turn ensures that the website has higher rankings in the search results page. The higher the ranking is, the more number of users are likelier to visit the website. The process of SEO calls for the instinctive knowledge of the words that people most commonly associate with a given topic, and also the maintenance of the quality of the content. Other aspects of the SEO process can be adequately researched at Uniqpartner.