This is the type of URL having short and easy to remember web address. This unique web address is mainly branded for business and marketing purposes. This new URL format has the simplest structure and easy to create. These descriptive URLs are within the domain or website having arbitrary, generic, and insignificant in nature that has relevance with the products within that web address. Social networking websites mainly prefers these types. Facebook and Google+ etc sometimes offer the generic URLs as default which means the natural one. These are the basic difference between generic and custom. Google+ has some updates about the special features of rolling out these web addresses to almost everyone. Google is now expanding the availability for better use. Some people may not know what a custom URL is, here is one example. If your Google+ is having the address- https://plus.google.com/u/0/193897375644006577516/ (might be bit lengthy and hard to remember), it can be changed for an easier name- https://plus.google.com/+ester or something relevant to your website products, your name (now this is easy to remember / share among people than the numeric string). Similarly Facebook also has its terms and conditions for these.
After Google’s testing and developments it has come up with some criteria to provide you these custom web addresses. A profile photo, with minimum 10 numbers of followers and minimum 30 days old then you can claim for one. If you want for your business, brands having a linked website then also you can claim. Once you or your company is eligible to fulfill these above criteria then, Google provides you the unique web address for your profile. Similarly Facebook has the criteria of 25 profile likes, and a nice username for each page. After fulfilling all this you can claim your link that has your name or, business name. Here is a site win dot com where we find the best seo practice. The site is on mobile casino apps. We found there authority pages in facebook, itunes etc and so in related other sites.
For SEO these are quite responsible and valuable. For example, a company started business with many products, later it expanded its business with more product lines and brands. Now it will be very much effective if there are different URLs for different brand names and product names, it will be easy to get know of the marketing materials. For social mentions and links it might be very useful. When you want to instruct your audiences for a particular landing page it will be easy for them to understand your products from the link itself. These custom links should be made short, memorable, with descriptive keywords for better increase in traffic.