SEO and digital marketing services know that everything about a website influences SEO. Whether it is content, the ease with which search engines can access your site or minor technical tweaks, everything contributes to improved organic rankings and traffic. With this in mid, many web designers and developers forget that a major ranking factor for Search Engines is user experience. Which is where design can influence your SEO performance..
Search engines are focused on getting users the best results they are looking for based on what they searched and if that matches the information they see once they’ve clicked on a website’s link. If the content is unclear, and the user is confused by the layout that makes it difficult to find what they are looking for they will leave the page, which sends a signal to Google that the information given to the user wasn’t what they were looking for.
Site structure focuses on how your site’s pages link together and the ease with which users can find information. It’s also a major consideration when search engines determine your organic ranking because a good site structure guarantees a good user experience.
Design is where every website starts, and site structure is an element that needs to be mapped out before the design process starts. This will help the designer establish where to place menu items, quick links, side bars and other helpful navigational queues.
Site speed – a major ranking consideration
According to Google’s in depth study, as page load time increases, so does bounce rate. With the following load times linked to bounce rate:
• 1s to 3s the probability of the bounce increase with 32%
• 1s to 5s the probability of the bounce increase with 90%
• 1s to 6s the probability of the bounce increase with 106%
• 1s to 10s the probability of the bounce increase with 123%
According to this Crazy Egg article, a one second delay in page load time also yields 11% fewer page views, a 16% decrease in customer satisfaction and a 7% loss in conversions. This could have a huge knock on effect on all your digital marketing efforts.
Have you been thinking that your agency is harping too hard on about a mobile friendly website? According to Statista, 51.12% of website traffic gets generated through mobile devices.
Consider the amount of time, energy and resources your putting towards driving traffic to your website. If 51% of the users are finding it difficult to navigate your website and read your content, you are wasting 51% of those resources. Professional website designers will keep the website’s responsiveness in mind from the start and the web developers will be able to create a fully responsive user experience.
What designing for SEO boils down to
Google only expects one thing from a website for SEO: it must add value in some way, shape or form. There are many digital marketing agencies that have SEO and digital marketing experts who work with their designers to create the best structure and user experience for SEO purposes.