Content Writing, Creative Content Writing Delhi

Content Writing, Content Writing Delhi

Everything You Need to Know about Influencer Marketing

Are you trying to sell something online? Could you be doing better?

If the answer to both these questions is yes, then there’s a very strong chance that you could benefit from influencer marketing.

Influencer Marketing

Your product or service could likely be doing better if you’re reading this article. Maybe you’ve tried some traditional marketing methods and found that your philosophy just isn’t sticking.

Influencer marketing is your key to the locked doors of product acceptance.

This strategy uses established influencers in your niche to endorse your project. Let’s use a health supplement as our example throughout this article, though this strategy applies to each and every online venture.

You have a completely safe health supplement that is capable of enriching everyone on this world’s life. You make your website, pay for some advertisements, but nothing is really sticking.

A successful influencer marketing strategy would involve you having someone with an established reputation in health & fitness endorse your project. This person already has valuable trust with your potential clientele. Using this strategy will help these same people begin to trust your company as well.

Before you pick an influencer, make sure you’ve checked to see if they’re the right one for you.

What to Know Before You Pick an Influencer

Before you actually begin your influencer marketing strategy there are a couple things you need to make sure you’ve done.

First, how does your website look?

An influencer will be pointing people in the right direction, but that will only get you so far. The people an influencer nudges in your direction are potential long term customers. They are giving you some implicit trust based off of their relationship with the influencer.

This means the person is coming to you with a hopeful attitude. If your website isn’t clear, easy to use, and quick to the sell; you’re not making the most of your influencer marketing strategy. You want things to be simple, easy, and quick on your website.

Once you have things covered on your end, make sure that the influencer’s trusted following is optimized for your business.

If your product is designed to help people cut weight but your influencer is well respected for teaching people to put on mass and muscle, then there won’t be great turnover for your efforts.

Make sure the people that subscribe to your influencer are the same people you think need your product or service. The more overlap between you and your influencer the better.

Let’s say that your product is an all-natural gluten free smoothie that helps curb your appetite. You are marketing this is “Zen Smoothies” and decide you want to make it seem like the ultimate product for those who love yoga and meditation. You want to pick someone on social media whose audience can connect to this product.

Many people make the mistake of thinking the size of your influencer’s audience is the most important factor. You could pay Dwayne “The Rock” Johnson to endorse your product, since he has over 70-million followers. But a majority of his audience is not yoga loving, tree hugging, smoothie enthusiasts. Rachel Brathen, the Yoga Girl, has only 2 million followers. Compared to The Rock, that’s quite small, but her audience is likely right down your product’s alley. These people are already looking for a gluten-free healthy smoothie that helps them lose weight.

Even though you are subjecting your product to about 68 million less people, there’s a good chance that you would find more sales using The Yoga Girl than The Rock. And, she will likely charge you a whole lot less than The Rock!

Be smart about picking your influencer. The whole goal is to build trust for your own company in the end.

Building Your Own Influence

Once your company is established, you don’t want to have to pay for influence. You want to have built some influence of your own. That means interacting with your customer base, promoting good content for them, and providing any other unique value to your niche customers.

Once you have influence, you have trust. People will trust your company and recommend your products on their own. People will soon be asking you to endorse their own influencer marketing strategies.

Eventually, you won’t have to pay for press. You can trade your influence for others’. This means endorsing other products in return for them endorsing yours.

It’s important to build relationships with fellow influencers along the way towards this goal. If people see you associate with other influencers, they will assume you are one as well. You know the saying: you’re known by your friends.

If it looks like fellow influencers in your niche are your friends, you may as well be one.

Keep looking for potential influencers to network with and keep on building that company trust. If you have these two things on lock, then your company will essentially sell itself.

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