When designing your website, itís important to think about how using white space on a page can improve your readability? Why is white space so important, then, and how can the amount of simplicity that you create on a site capable of enhancing a userís experience? Ultimately, the strength of white space as a design option comes down to how you can stress the most important parts of a page, while also speeding up loading times and compatibility with mobile devices.
White space doesnít necessarily have to be white, and can be more generally referred to as negative space; in this way, white space can be any colour, and represents any space placed between different parts of a page. The main appeal of white space is to make it easier to read text, while also breaking up the different elements on a site to make it seem more streamlined and professional; see Appleís pages for good examples of how a clean, white space design can be effective.
White space is particularly useful for reducing clutter and creating a simple layout that will reduce the amount of loading time that a page requires. Some of the most popular sites in the world make white space a priority, with key examples including the Google home page. Simplifying the amount of content on a page can consequently make it easier for a user to get to the information they want in the shortest amount of time.
A web design approach that uses white space can work particularly well if you want to clean up the content on a site; you may find that pages are under-optimised as the result of being cluttered with menus and icons, which can make it difficult to scan through and find the right content. The more white space is placed between texts, the greater the opportunities there are for users to click through to other parts of a site without having to trawl through your content.
The use of white space is advertising can be particularly traced to the 1960s, when relying on colourful, content heavy adverts became less important compared to creating minimalist designs that could show off products and use discreet logos. White space is now commonly used in order to emphasise the quality of a product as being tied to simplicity, rather than trying to overwhelm a potential consumer with information.
Making white space a priority for your website can, then, be combined with other efforts to increase its accessibility; readability can be enhanced by using distinctive typography and fonts that can be recognised by different browsers. Floating elements in CSS, and the use of media queries to automatically resize pages for different platforms also makes it much more straightforward for important content to be shown off across pages.