Getting your start-up visible online is a great thing. But how does your business stand out from the crowd with thousands of competitors competing for visibility? That is where SEO (Search Engine Optimization) comes in. I’m sure you have seen this abbreviation popping up on your browser or have been cold pitched by experts like S44 SEO Services.
What is SEO?
Search Engine Optimization (SEO) comprises elements like keyword optimization, content marketing, link building and other techniques. If done right, it increases a site’s ranking on search engines. Your website also gets to be seen by potential clients across the globe. This gives you a competitive edge like no other.
Importance of SEO Services
SEO helps build your company’s credibility. Consumers trust Google to deliver to them what they need. As a result, they take the rankings as a vote of confidence. The higher you rank, the more search engines trust your site, and the more potential customers trust your business.
SEO also integrates with different marketing strategies. It links your site with social media and PR. This boosts your reach.
Unlike many traditional offline marketing strategies, SEO offers the best rewards. It allows you to directly market to customers already looking for the product you offer. You don’t have to convince potential clients or send a sales pitch.
What Does an SEO Company Offer?
An SEO company such as S44 SEO Services offers a wide range of services. They get your website ranked, optimize your site, create content among other services.
Here are a few points the experts will consider when working out an SEO strategy:
- Keyword research
The first thing that an SEO company does is keyword research for your website. They will look at the current state of your industry. This enables the company to know the most relevant keywords.
Popular keywords rank easier while competitive keywords require more link building and optimization.
- On-site SEO
On-site SEO is for a newly- built website. It involves placing the most relevant keywords in the source code of your web pages. It also includes using optimized headline for all web pages.
You should also have meta descriptions. Search engines show these descriptions when they list out your search results.
- Submitting sitemap
This is the fastest way (other than other sites and social media) to submit your new site to search engines indexing. Submission should happen after keyword research and initial optimization.
After this, more optimization is required. After all, the primary goal is to achieve a higher ranking.
- Enhancing user experience
User experience (UX) is another important ranking factor for any website. Visitors will leave without taking any action if your site is hard to navigate or unattractive.
When this happens, it is called a bounce. These bounces happen to all websites. But the higher the bounce rate, the more likely it is for a search engine to see your site as irrelevant and uninteresting
The above discussed are some of the core elements of a successful SEO campaign. There are also many marketing strategies that affect your site ranks indirectly. This means you can hire an expert such as S44 SEO services to integrate all the campaigns for you.